Thriving Coach Academy

The Thriving Coach

In the best-selling book The Thriving Coach, Frank Macri—Founder of Thriving Coach Academy and host of the Life Coaching Secrets podcast—pulls back the curtain on what it really takes to build a coaching business that changes lives and creates financial freedom.

Click To Buy A Copy

The Thriving Coach

In the best-selling book The Thriving Coach, Frank Macri—Founder of Thriving Coach Academy and host of the Life Coaching Secrets podcast—pulls back the curtain on what it really takes to build a coaching business that changes lives and creates financial freedom.

Click To Buy A Copy

Inside The Thriving Coach

Foundations of Coaching

Discover the truth about what coaching really is—who it’s for, why it matters, and why your lived experiences have already prepared you to become the coach you’re meant to be.

Embodying the Coach Mindset

Unlock the inner world of world-class coaches as you learn the mindset shifts that turn ordinary people into extraordinary forces for transformation.

The Art of Transformational Coaching

Master the tools, processes, and breakthrough techniques that allow you to facilitate deep, lasting change in anyone you coach.

Launching Your Coaching Business

Build a thriving coaching business from the inside out by transforming your beliefs about money, marketing, confidence, and entrepreneurship.

Mastering Client Attraction

Learn what it really takes to consistently attract premium clients—even when you’re just starting—so you can turn your calling into a lucrative, life-changing career.

"Not everyone receives this nudge to show up in a bigger way. The fact that you received that nudge is evidence that you have something special inside, and there are people out there waiting to be transformed by your support."
- Frank Macri

Praise for The Thriving Coach

Julie D

The Thriving Coach is one of the most comprehensive and insightful guides to life coaching I’ve read yet. Frank Macri doesn’t just teach coaching techniques—he shares a full roadmap for how to actually thrive as a coach, from mastering transformational tools to building a real business that aligns with your values.

Christopher D

The author did an awesome job of showing you the step by step process for starting your coaching career. The book went point by point over just about any question you may have on the issue of coaching. Very easy to follow and very motivational and inspirational for those looking to start their coaching career. I would highly recommend!

Ady B

For anyone balancing coaching with a day job and dreaming of doing it full-time, this book makes that leap feel realistic and achievable. It offers smart, sustainable strategies for growing a coaching business without burnout or guesswork.

Ady B

For anyone balancing coaching with a day job and dreaming of doing it full-time, this book makes that leap feel realistic and achievable. It offers smart, sustainable strategies for growing a coaching business without burnout or guesswork.

Elisha M

Frank shares what actually works, with zero fluff. On top of that, his writing style is fun, playful, and engaging. This read was especially special for me, as I am just stepping into my own coaching business. The guidance Frank gives was framed perfectly from beginning to end and I found great value in the Four Flavors of Curiosity framework that I can apply to my coaching sessions.

Elisha M

Frank shares what actually works, with zero fluff. On top of that, his writing style is fun, playful, and engaging. This read was especially special for me, as I am just stepping into my own coaching business. The guidance Frank gives was framed perfectly from beginning to end and I found great value in the Four Flavors of Curiosity framework that I can apply to my coaching sessions.

Dennis S

This is a fantastic resource for anyone who is thinking about (or even already is) a life coach. It's accessible and pragmatic, covering not just the fundamentals of coaching, but also the practicalities of operating a business. From the starting point of what it means to be a life coach, to how we should think about what "success" in coaching means, this book is indispensable.

Christine M

Frank is a successful, thoughtful, and enthusiastic coach, and his book is a helpful resource for those wondering what coaching is all about or those wishing to become more effective and accomplished coaches themselves.

Christine M

Frank is a successful, thoughtful, and enthusiastic coach, and his book is a helpful resource for those wondering what coaching is all about or those wishing to become more effective and accomplished coaches themselves.

Alyssa S

I’m not a coach by title, but I often find myself in that role supporting employees through growth, challenges, and career decisions. The Thriving Coach is a powerful reminder that you don’t need to have all the answers to help someone move forward. The frameworks and mindset shifts in this book, especially around listening deeply, asking the right questions, and showing up with authenticity, are just as applicable in HR and leadership as they are in coaching.

Alyssa S

I’m not a coach by title, but I often find myself in that role supporting employees through growth, challenges, and career decisions. The Thriving Coach is a powerful reminder that you don’t need to have all the answers to help someone move forward. The frameworks and mindset shifts in this book, especially around listening deeply, asking the right questions, and showing up with authenticity, are just as applicable in HR and leadership as they are in coaching.

Timothy R

This book makes it clear: if you feel called to help others and you want more freedom in your life, coaching is one of the best paths out there. Frank doesn’t just tell you—it feels like he’s walking with you. He explains what great coaching actually looks like and how to confidently guide others. The stories and examples made it all feel real. I went from unsure and overwhelmed to excited and empowered.

Timothy R

This book makes it clear: if you feel called to help others and you want more freedom in your life, coaching is one of the best paths out there. Frank doesn’t just tell you—it feels like he’s walking with you. He explains what great coaching actually looks like and how to confidently guide others. The stories and examples made it all feel real. I went from unsure and overwhelmed to excited and empowered.